8A – Solving the Problem
8A – Solving the Problem
In previous
posts, I have identified that there is a lack of ethnic beauty services available
to service members located in remote/rural locations. Oftentimes in rural
locations, ethnic community members are limited by available hairstylists,
barbers, estheticians or make-up artists who are experienced with the necessary
care needed to provide adequate services to them. Also, the local stores do not
carry a wide array of ethnic hair or skin care products.
The
solution to the problem I’ve identified is to start a franchise named Not A Bourgeois
Boutique. This boutique will be a one-stop shop specializing in beauty
services for ethnic members of the community. It will staff hairstylists,
barbers, estheticians, make-up artists, massage therapist, etc. It will also house beauty products that are
tailored to various ethnic hair and skin types.
As the boutique grows, I will begin researching other locations that
have a need for these services. One of the unique facets I plan to build into
the model is the ability for the staff to transfer locations periodically to
gain experience. This will break up the monotony of being based in one location
indefinitely. Service members move frequently; therefore, it would only be fair
if the staff were afforded the same opportunity.
Hey! Like I have mentioned before, I have a similar idea as it relates to the beauty industry and I think that your concept is fascinating. I love how you have used the term "one-stop-shop" as I think this is an important element to meeting the need described. Also, the name you chose is very unique. What made you choose this name for the salon? Great post.
ReplyDeleteExcellent Idea!
ReplyDeleteI've read your posts about this idea in the past and think it'd be a rewarding business to both you the owner as well as potential customers. The idea of periodically switching staff would work great, you'd be able to maintain consistency amongst locations keeping a good name for your company despite which location customers choose. The problem with most franchise's are that they have several GREAT locations but once they scattered amongst their playing field they lost their original intentions and lacked the consistency it seems your business would have.
Continue the great work and hopefully I see a shop pop up in the next couple of years!